Realtor.Com and the Search For Cincinnati Homes

Across the nation is the go-to website for people searching the internet for a home. In many cities it is the only site where you can see all of the inventory from all of the Realtors in one convenient place.  However, in Cincinnati we have something that a lot of other cities do not – Listing Reciprocity.

Listing Reciprocity means that all of the Realtors can showcase each other’s listings on their website. In a sense every real estate brokerage becomes a marketer for every listing that is in the Multiple Listing Service (MLS).  This means a lot of good things for home buyers, sellers, and agents.

  1. Home Buyers can see every listing in the MLS system from any website. In fact you can search all of the MLS listings on our Cincinnati Property Search Page!
  2. Home Sellers get full exposure across the entire MLS Network. Buyers can use any brokerage’s search and have access to all the listing.
  3. Cincinnati real estate agents can easily create searches for their buyers and pull comparable data for their listings from one place.
  4. Since the systems are electronic the data is current and in near real time.

In some markets where there is no reciprocity buyers have to visit multiple websites to see all of the inventory, or use an aggregator. In those markets listing aggregrators deliver a lot of value to everyone.

However aggregators of listing data like are not that widely used in Cincinnati because of Listing Reciprocity. When every website has all of the listings, no one website has a data advantage.  If you have been browsing real estate websites looking for the right house, or are curious about potentially selling your current home contact us for a free consultation

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